Type of Work: Advertising
My Role: Graphic Designer, Copywriter & Art Director
Presented as: Mockups (Billboard Ad, Outdoor Ads, and Social Media Posts)
The big idea behind this campaign is that LEGO × F1 empowers fans to break the limits of real-world physics, rules, and car design. If you can imagine it, you can build it.
“Drive to the Imagination” invites Formula 1 enthusiasts and collectors to create their own F1-inspired builds and explore limitless creativity. With LEGO’s realistic and highly detailed models, fans can experience the same excitement and satisfaction they feel watching real F1 cars on the track. This project is well-informed of public trends and interests.
I named the campaign “Drive to the Imagination” because it blends two ideas: the thrill of driving an F1 car and the creative push to drive your imagination further. It captures both the literal act of being behind the wheel and the metaphorical journey of building whatever you can dream with LEGO.
