Type of Work: Art Directing & Advertising
My Role: Art Director
Group Members: Daniela Perez (Art Director), Madeline Cuaresma & Alexia Tzimas (Photographers) / Model: Andrei Kirichenko
Presented as: Mockups (Billboard Ad, Magazine Ad, and Web banner)
Using Touchland’s products, our goal is to promote men’s self-care and emphasize the brand’s unisex appeal. Through this campaign, we aim to reposition Touchland by highlighting its sleek design and practical functionality—qualities that resonate with male consumers looking to elevate their everyday essentials.
Since the campaign targets young Gen Z men in office environments, our final execution features a model styled in a clean, fashion-forward office look. His subtle fatigue contrasts with his consistent use of Touchland, underscoring the product as a necessary part of his daily routine. To keep the focus on the product, we incorporated generous negative space and a crisp white background, allowing the colorful Touchland bottle to stand out as the sole vibrant element. This design approach creates a refined, modern, and elegant aesthetic for the overall campaign.
