Type of Work: Self-Promotional Branding
My Role: Art Director & Graphic Designer
Presented as: Mockups (Outdoor Ads, Social Media Ads, Geurrilla Ads and Merch)
Insight: In the K-pop industry, a debut album is more than music - it introduces the artist’s identity and builds a strong emotional connection
with fans through collectible and immersive album packaging.
Idea Statement: Create a self-promotional debut album that presents the designer as a K-pop artist, using album packaging elements—such as a photobook, photocards, CD, and merchandise—to showcase personal branding and creative identity in a fun and engaging way.
